Owner's guide
How this business actually works.
No sales pitch. Just the things we wish someone had explained before we signed our first contract — the numbers, the fine print, and what to do about a quiet Tuesday.
What salon software actually costs
The monthly fee is the part you can see. Here is how the rest of the bill is built.
6 min read
Who owns your client list
The single most valuable thing your shop has. Here is how to keep control of it.
5 min read
Where your clients really come from
Most shops overpay for a channel they barely use, and neglect the free one that brings the most people.
6 min read
How to fill a slow Tuesday
An empty chair costs the same as a full one. Five things that work, in order of effort.
5 min read
Deposits and no-show fees, without losing clients
How to protect your time in a way people accept — and where owners get it wrong.
6 min read
How to split tips fairly when two technicians share a client
One pair of hands starts the visit, another finishes it, and the tip arrives as one number. Here is how to divide it without a bad feeling.
6 min read
The turn board, without the arguments
Every shop has one and every shop fights about it. Here is a version that holds up on a busy Saturday.
6 min read
Getting Google reviews without begging
The shops with two hundred reviews are not luckier than you. They ask at the right moment, every single time.
7 min read
No-shows: a simple policy that works
Not the theory — the actual numbers, the actual timing, and the words to put on your booking page.
7 min read